Top 5 STR Upgrades to Boost Off-Season Bookings in the Smoky Mountains

As a short-term rental (STR) owner in the beautiful Smoky Mountains, the winter months can sometimes bring a lull in bookings. With popular spots like Gatlinburg, Pigeon Forge, and Sevierville teeming with visitors in the warmer months, the off-season often means empty cabins and reduced revenue. But there’s good news! Upgrading your property can enhance guest experiences and significantly increase your off-season bookings.

In this post, we'll explore five impactful upgrades that can add value to your cabin and make it stand out to potential guests.

1. Outdoor Hot Tubs

Picture yourself soaking in a hot tub surrounded by a snowy landscape and twinkling stars. Outdoor hot tubs are a highly desirable feature for winter getaways. They not only provide warmth but also create a relaxing atmosphere that couples and families alike seek during their stay.

Recent data shows that listings with hot tubs can see up to a 30% increase in bookings, especially during colder months. This upgrade is perfect for guests looking to unwind in a romantic or family-friendly setting. A hot tub can significantly elevate your listing's appeal, positioning your cabin as a prime choice for winter retreats.

2. Theater/Game Rooms

Transform an underused space into a home theater or game room. A theater with comfortable seating and a large screen can provide hours of entertainment during chilly nights.

Adding game tables such as pool or foosball can make your property even more appealing. For example, a survey found that 68% of families prioritize entertainment options when booking accommodation. Having a designated area for games and movie nights can thus be the key factor that determines whether someone chooses your cabin over another.

3. Fire Pits and Cozy Outdoor Seating

Gathering around a fire pit under a starlit sky can create unforgettable memories. Fire pits offer a warm, inviting outdoor area that guests will love to use year-round. Pair your fire pit with comfy seating, and you've created the perfect spot for guests to enjoy s'mores or hot chocolate.

Installing a fire pit can also enhance your property’s charm, making it an ideal place for guests to unwind after a busy day of exploring the Smoky Mountains. This feature not only boosts the fun factor but can also be a unique selling point, especially in winter marketing.

4. Winter Decor + Mood Lighting

The ambiance of your cabin plays a crucial role in your guests' experience. By incorporating seasonal decor, you can create an inviting and cozy atmosphere.

Think about adding warm blankets, tasteful winter-themed decorations, and mood lighting such as fairy lights or candles. A well-lit and beautifully decorated space often leads to higher guest satisfaction. Guests are 43% more likely to leave positive reviews for properties that pay attention to interior aesthetics.

Creating an inviting atmosphere this way can lead to glowing testimonials and repeat business.

5. The Innovative SnowBnB Feature

Imagine making your cabin a winter wonderland, regardless of natural snowfall. The SnowBnB is a cutting-edge snow machine that creates real snow just outside your cabin, ensuring a magical winter experience for your guests.

This unique upgrade, currently exclusive to East Tennessee, can significantly boost your competitive edge. With families and couples drawn to the idea of real snow for winter activities, your cabin could see an increase in bookings by up to 40% during the colder months. Listing the SnowBnB feature can generate buzz and excitement, making your property a sought-after destination when winter arrives.

👉 View pricing and installation info

Final Thoughts

With winter often leading to decreased revenue for STR owners, it’s vital to take proactive steps to create a unique and welcoming experience for guests. Upgrades such as outdoor hot tubs, dedicated entertainment rooms, inviting fire pits, and innovative features like the SnowBnB can enhance guest experiences and help turn your cabin into a winter hot spot.

Don’t let the off-season create financial stress. Start today to transform your cabin into a desirable winter destination! If you want to learn more about the SnowBnB feature or are ready to request installation, reach out for more information to create a winter wonderland that guests will love!

❄️ Want to stand out this winter?

Inquire about installing SnowBnB and turn your cabin into a snowy destination, even without a forecast. Limited installs available for Gatlinburg, Pigeon Forge, and Sevierville cabins.